The Birdcare Company we specialise in cage and aviary birds. We
spend a huge amount of time talking to bird keepers and avian
vets to understand the key problems they face. And, of course,
many of us have kept or do keep birds ourselves. Then we try to
design products to solve these problems. We believe our great
skill is in finding innovative new ingredients from many different
industries to incorporate into our products to benefit our customers
and their birds. This page is intended to highlight many of the
cutting edge technologies (mostly purely natural!) we use that
make us a supplier whose products really stand out from the crowd.
We are proud of what we do and we hope you will reap the rewards.
The vast majority of minerals used in avian supplements are
inorganic ingredients like, magnesium sulphate, potassium chloride,
salt etc.. These ingredients are cheap but they tend to aggregate
together in the gut and so are difficult for the body to absorb.
To prevent this aggregation occurring it is now possible to buy
minerals chelated (pronounced ke-lated) to organic molecules.
The organic molecule prevents the aggregation and, because the
gut is designed to actively absorb organic molecules, it improves
the uptake of the attached minerals.
most common organic molecule used for chelation is the amino acid
methionine. Unfortunately methionine smells quite unpleasant when
added to most tap water so is not suitable for use in water borne
supplements. So we use a totally different organic molecule for
Rapisorb which does not cause this problem. In fact we were only
the second company in the world to use this technology in animals.
It had previously been used by one firm for dairy cattle with
potential extra benefit of Rapisorb is that the organic molecule
used is also very good at removing toxic heavy metals from the
body. Whilst not present in therapeutic quantities Rapisorb may
help in the prevention of iron storage problems as well as zinc
and lead toxicity.
we really like about this technology is that it mimics nature
very closely. Naturally our birds get most of their minerals from
chelated sources in their food. Examples are the iron molecules
in the blood protein haemoglobin and the magnesium in the chlorophyll
of green plants.
minerals are used in all of our "Essentials" products, BioPlus,
PDD Food, Golden
Tropic Nectar, and Feast eggfood.
Traditionally our agricultural industries have used low dose
antibiotics in the production of pigs and poultry as growth promotants.
Quite rightly this abuse of drugs is now almost a thing of the
past and the farming industry has been looking around for alternatives.
The Germans, who have long had a great respect for herbal remedies,
have developed a number of plant blends that give similar results
to antibiotics but without the potentially disastrous side effects.
use a number of different blends under the "Flourish" banner but
they all have three key characteristics. Firstly they create an
attractive environment in the gut for beneficial bacteria. As
a result the bad bacteria are less likely to get a hold and cause
disease. We call this a prebiotic effect.
these plant extracts actually attack many disease causing organisms
particularly protozoans like coccidia which caused "going light"
in many species of finches and canaries. Some customers have reported
excellent results using our Feast eggfood which we attribute to
its unique herbal ingredients.
Flourish stimulates the immune system. This is crucial for young
chicks whose immune system can be put under great stress well
before it is fully functional.
is no doubt in our minds that Flourish
stimulates rapid early growth in chicks as well as giving them
natural protection against disease so it is not surprising we
first put it into our breeder products ProBoost
SuperMax and Feast. But we have been so impressed with the
results we are extending its use and you will now find it in Poly-Aid
Essentials and PDD Food.
use another, similar herbal blend in our respiratory product Wheeze-Eeze.
Maxima is another natural ingredient (in fact it is extracted
from trees) which has some very unusual characteristics. Basically
it is a very highly bio-available source of sulphur. The scientist
who introduced us to Maxima had come across it working for the
Ministry of Defence trying to identify compounds that would help
the treatment of patients suffering from radiation sickness. But
the broad range of characteristics of this compound made it stand
out and certainly interested us.
is claimed to have anti-microbial characteristics so helps fight
many diseases. Also it helps the body manufacture feathers (and
fur in animals) as well as toe nails. These materials contain
large quantities of sulphur.
our early trials of this material we discovered many breeders
getting substantial benefits in fertility. We believe it is acting
on the female as it certainly doesn't help with some male infertility
we use Maxima in Feather-Up,
Raptor Essentials and Golden
Tropic for its feather promoting properties. We put it into
Feast and ProBoost
SuperMax (with extra vitamin E) for its fertility and
feather growth benefits. And it goes into PDD Food for its antimicrobial
not particularly relevant to most bird applications, Maxima also
has anti-inflammatory characteristics and can be used to help
with problems like arthritis.
he unique technology behind Potent
Brew has created a product with very unusual and powerful
characteristics. Conventional probiotics contain beneficial bacteria
that have been freeze dried to preserve them. When ingested they
are thrown, ill-prepared, into a very hostile environment (the
upper gut is very acidic). Because they are still trying to re-hydrate
themselves they are not very capable of adapting quickly and many
die. Those that do survive the journey to the lower gut (where
they are designed to work) take a while to recover and get going
contrast the beneficial bacteria in Potent
Brew are in a liquid (planktonic) state. These bacteria are
much better able to survive the rigours of the upper gut and they
work much quicker in the lower gut. So we believe Potent
Brew is the most powerful form of probiotic you can get. Unfortunately
it has a short shelf life (3-4 months) and should be kept in the
discovered this unique product being used in a number of different
agricultural applications with great results.
This is another example of our passion for maximising mineral
absorption. Calcivet (CalciBoost)
works exceeding well because of two factors. Firstly it
is already dissolved (the hard bit to do with most calcium compounds)
Secondly because, like Rapisorb, it is chelated its absorption
rate is dramatically enhanced. This time the calcium is attached
to a sugar molecule.
a product this strong is quite difficult and needs special equipment
so we have ours made, to our formulation, in a veterinary medicines
factory using only food grade or pharmaceutical materials.
quite a large number of special ingredients that make it very
effective for emergency situations as well as its more regular
role in preventative health. Attempts by our competitors to copy
this technology have resulted in far weaker products with very
poor "value for money" characteristics.
It was very pleasing to visit America in early 2000 and to
meet Robert Black, one of their leading finch breeders, and find
someone who agreed wholeheartedly about the importance of having
enough good quality protein in our birds diets. Here the emphasis
must be equally placed on both quantity and quality.
ProBoost technology has made a dramatic contribution to both breeder
stimulation (hence fertility) and to chick growth and feather
quality. The combination of ProBoost, Maxima and Flourish
in ProBoost SuperMax
undoubtedly contributes to the rapid growth and excellent health
of many young chicks.
from human food grade animal protein this technology is far superior
to soy and other plant proteins.
of the great difficulties with protein is to get it to disperse
evenly in water. This means that many sunflower junkies and some
nectar eaters can easily become protein deficient because nectar
foods often separate out and it is difficult to supplement protein
via drinking water for stubborn greys and cockatoos.
the protein problems of sunflower junkies can be so severe we
invested a lot of time with our protein supplier to produce a
water dispersible protein. This has enabled us to develop Fussy
Feeder Essentials - a unique product to tackle the nutritional
problems of these birds. We use this technology in both
and PDD Food as well.
There is nothing unique about our amino acid technology except
that we use plenty of lysine and methionine. Unfortunately many
supplements have impressive long lists of amino acids on the labels.
Most are totally unnecessary and many are present in insignificant
quantities. Such tokenism only does harm to the reputation of
supplemented essential amino acids have a dramatic effect on feather
quality, breeding performance and as a safe preventative for obesity.
Vitamins is another area where the ingredients we use are
quite conventional but the blend we use is far different from
the norm. We do not compromise on quality and put far more B group
vitamins in our mix than most other products on the market. B
group vitamins are mostly responsible for energy management. This,
combined with our high vitamin K levels (responsible for energy
storage), is a key reason why many bird keepers find their stock
looking much more energetic and vital on our supplements.
Essentials vitamins are incorporated into all the supplements
carrying the Essentials name plus Feast, BioPlus,
Tropic and PDD Food.
Traditionally supplements are manufactured using a diluting
medium (carrier) like glucose. Glucose is a simple sugar that
has excellent palatability and solubility. Unfortunately simple
sugars are as bad for our birds as they are for humans. We all
know we should not really eat too many lollies!
we use small amounts of sugar in some formulations (mostly for
solubility characteristics) we make extensive use of more complex
carbohydrates. These "glucose polymers" (confusing isn't it) do
not have any of the drawbacks of glucose and indeed they have
sugars can cause nutritional dependency. Withdraw them and your
birds could get quite stressed. Our energy management system does
have this effect so it is safer.
sugars can cause osmotic diarrhoea. Our energy management system
sugars only give a short term energy boost whilst our energy management
system provides a twelve hour benefits.
are the main reason we use these "glucose polymers" as a carrier
in all our Essentials range, Feather-Up,
Maxima and BioPlus.
It is a key active ingredient in PDD Food, Poly-Aid
(Survive), Spark (Energise)
believe in our products
We hope this short insight into some of the technologies that
differentiate us from "the rest" has been useful. We have invested
heavily and travelled extensively around the UK, Europe and even
the USA to conferences and industry fairs to identify many of
the ingredients we use routinely in our products.
of them we use ourselves. Though we can't suggest you take our
products yourself, I am quite happy to consume them. Personally
I routinely take Daily
Essentials2, Calcivet (CalciBoost),
Maxima and Flourish.
Over the winter many of our staff where inhaling Wheeze-Eeze.
Since taking Flourish
(daily on my cornflakes) I have not had a single cold or flu.
This contrasts dramatically with previous years when I kept getting
bugs that I had a lot of trouble getting rid of. And this
excellent result was achieved in a year when British hospitals
were overflowing with cold and flu victims.
us help you take care of your precious birds.
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